Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

blog author

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat! That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University BA (Hons) International Marketing

What History Teaches Us About Inclusive Leadership

Inclusive leadership is about more than managing performance – it’s about creating workplaces where people feel heard, respected, and able to contribute their best!

Why You're Not Getting Job Interviews (And How to Fix It)

Struggling to get interviews despite sending out loads of applications? This guide breaks down the most common reasons your CV, cover letter, or LinkedIn might be holding you back.

5 Ways to Fit Studying Around Being a Parent

Studying as a parent comes with unique challenges, but it doesn’t have to mean putting your life on hold. Explore flexible ways to structure learning into your every day routines, that actually work for real family life.

Dry January: Creating New Habits That Stick

Dry January isn’t just about cutting out a glass of wine or skipping a night at the pub. At its heart, it’s about something much bigger: building habits that last!

5 Tips for Supporting your Mental Health over the Holidays

We speak more about our mental health and how we can look after it over the holidays.

Quiet Strength: How to Leverage Introversion for Career Success

Introverts aren’t just part of today’s workforce – they’re shaping it with reflection, empathy, and quiet confidence. This blog explores how to use your natural strengths to build a successful, meaningful career – as an introvert.

Study Break: Our Top 9 True Crime Podcasts for the Spooky Season

On a well-earned study break? Discover our top 9 true crime podcasts – the perfect spooky season listening to keep you entertained (and a little on edge) this Halloween.

How to Study Effectively: 7 Tips for the Cosy Season

As we move into the winter months, it's natural for motivation levels to dip. To help you stay on track however, we delve into 7 studying tips for the cosy season.

Project Management for HR Professionals

Discover how PRINCE2® and Agile can help HR professionals manage complex projects, deliver measurable outcomes, and lead change with confidence.

Supporting Disability in the Workplace: What Employers and Employees Need to Know

From everyday barriers to inclusive practices, learn how to better support disabled employees and create a workplace where everyone can thrive.