Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

blog author

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat! That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University BA (Hons) International Marketing

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Continuous Learning in the Workplace: Strategies for Professional Development

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PRINCE2 Careers: What Jobs Can I Get?

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