Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

blog author

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat! That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University BA (Hons) International Marketing

What is Change Management and Why is it Non-Negotiable?

Change management is a vital skill of all effective leaders and is something pivotal to the growth and development of successful businesses.

Mental Health in the Workplace: 6 Red Flags to Watch for in Employees

Identifying signs of poor mental health can be challenging, specifically in the workplace. In this blog we explore 6 red flags that both employers and employees should bare in mind.

What Type of Leader Are You? 4 Leadership Styles for the Future of Work

Knowing your leadership style not only helps you motivate and connect with your team, but allows your employees to better understand you and your motivations.

How To Pass Your CIPD Assignments (The First Time)

Learn the ins and outs of academic writing, as we share tips and tricks that will help you pass your CIPD assignments, the first time.

5 Ways to Support People of Colour in Work

A workplace in which everyone feels properly supported, no matter their race, ethnicicty or gender is not just a given, and is something that needs to be prioritised, embedded and regularly monitored by employers. In this blog we explore ways in which companies can better support people of colour at work.

5 Simple Ways to Upskill on a Budget

The UK is going through a cost of living crisis, which means company upskilling is taking a hit. While it's vital that your employees don't suffer, we explore 5 ways to upskill in this blog - budget edition!

How Are Gen Z Bosses Leading?

Gen Z is taking the world by storm. Find out more about how they're leading teams and changing our approach to work.

When to Manage and When to Lead

Managing and leading are terms used often interchangeably, however, they host a number of differences. Find out more about when you should either manage in a workplace, or lead, in this blog.

8 Reasons You Should Attend CIPD ACE This Year (Infographic)

A prestigious event, CIPD ACE will be jam packed with thought-provoking speakers, knowledge and insight sharing, as well as an abundance of interactive in-person experiences.

The Best 8 Project Management Blogs You Should Be Following

Keen to keep up with the latest in project management? Tune into these 8 blogs for tips, tricks and insight.