Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

blog author

What I write about

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat! That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University BA (Hons) International Marketing

Learning & Development

How To Retain Talent In Your Organisation

In an extremely competitive world, we explore four retention strategies that organisations are currently adopting to ensure they retain their organisations talent in 2024.

Zara Safdar

25 March 2024 - 3 min read

Learning & Development

How To Apply Core Values In The Workplace

Core values and culture are amongst the most critical factors of workplaces today. Find out how to not only create but implement company values in this blog.

Zara Safdar

04 December 2023 - 3 min read

Learning & Development Online Learning

Microlearning and How it Enhances Employee Engagement

Microlearning is becoming increasingly popular in this ever changing, digitally advanced workplace. Find out how employers are using microlearning to enhance employer engagement in this blog.

Zara Safdar

31 July 2023 - 2 min read

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